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Unlimited choice seems to be the defacto “nirvana” when it comes to any and all things video. We all want what we want, when we want it, how we want it, for free if at all possible.
The reality is that even though we may index everything and anything digital and use search engines thinking we truly have access to everything, that is far from the truth. Google users “choice” goes as far as their search algorithms take the first results page. Rare is the search that goes beyond the 1st page. Which is exactly why SEO is so important to so many
We don’t hunt through pages and pages of Digg or any other “wisdom of the crowds” engine. in fact, I’ve begun to use Mahalo (disclosure, Im an investor) more and more simply because it has a real person extend options beyond the basic algorithm.
Advances in storage technology have taken us to the point where we can and do put everything and anything on a hard drive and then make it available online. The choices far exceed our capacity to consume.
So how will we find new stuff ? New entertainment choices ?
Will it be purely from friends on social networks ? Will we verticalize and go to movie and music sites (or any other interest we may have) and join their social networks ? Will we just continue to trust Google and search engine algorithms to get us “the most relevant:” options with a suggestion here or there? Will it be a combination of the two ala Mahalo ? Or will we find “trusted brands” to guide us.
I know that TV ne (more…)